Ever look at your own website and feel… kind of embarrassed?
You try not to think about it.
You’re busy running a business, dealing with clients, and answering calls.
You keep telling yourself you’ll “get to it soon.”
But deep down, you know it’s not helping you.
If anything, it might be hurting you.
You’re not alone.
At Thryve Digital, we talk to service business owners all the time — roofers, plumbers, consultants, coaches — and this part of the conversation is almost always the same:
“I have a website, but… it’s not really doing anything.”
That “but” says a lot.
There’s a name for this problem. We call it D.W.S. (Dumb Website Syndrome)
Here’s what it looks like:
- A homepage with no clear message
- No contact forms, no click-to-call, no reason to take action
- A layout that’s hard to navigate (especially on phones)
- You show up on Google… never.
- And worst of all: nobody’s reaching out
That’s D.W.S.
It’s the silent killer of growth.
Not dramatic — but consistent.
It keeps your business just below where it could be.
So… what’s the fix?
Here’s the truth: most business owners don’t need “just a website.”
They need a system — a digital storefront that works 24/7 and knows exactly what to say to visitors.
We call that a SMART Website.
And no, it’s not just a buzzword.
It’s a framework we use to build sites that aren’t just beautiful, but built to bring in leads, build trust, and grow your business online.
The SMART Website Framework
Let’s break it down:
S — SEO-Optimized
We build your site so it shows up when people Google your services in your city.
Because what good is a website if no one ever finds it?
Want to learn the basics? Check out this beginner-friendly SEO guide by Moz.
M — Mobile-First
Over 80% of your traffic is on phones. If your site doesn’t look clean and load fast on mobile, you're losing attention before you’ve said a word.
If that surprises you, here’s a quick breakdown of mobile traffic stats.
A — Authority-Building
Trust matters. We include testimonials, badges, real photos, and layouts that quietly say, “You’re in good hands.”
R — Ready to Capture Leads
Your site needs to do more than sit there. We add forms, quote requests, chatbots, and CTAs in the right spots — so people actually contact you.
Want to see how chatbots can help small businesses? This article covers the essentials.
T — Tailored to Your Industry
No cookie-cutter junk. We build with your niche in mind — whether you're coaching high-performers or remodeling kitchens.
Curious what the difference is between custom vs template sites? This quick guide breaks it down.
A Real Example: From Invisible to Inquiries
One of our clients, Tina, runs a career coaching business.
When she reached out, she had an offer she loved. She was active on Instagram. But her website felt... pointless. A few nice colors, a photo of her smiling, but no one ever filled out the contact form. No one clicked anything.
We gave Tina a SMART Website.
We rebuilt her homepage to speak directly to her dream clients.
We added lead capture forms and a “Book a Free Call” button at the top.
We wrote clear copy. Fast load times. SEO. Mobile layout.
Within the first 3 weeks of launch, she had 7 booked discovery calls.
Two turned into paying clients.
“I didn’t realize how much money I was leaving on the table,” she told us.
All she needed was a website that actually worked.
Your Website Should Be Your #1 Salesperson
If your site isn’t doing that, it’s a liability — not an asset.
You don’t need to be a tech genius.
You don’t need to spend $5,000.
You just need a website that’s:
- Clear
- Strategic
- And built with purpose
That’s what we do.
Right Now, We’re Offering a Case Study Opportunity
We’re building 10 SMART Websites for business owners who are ready to upgrade their online presence.
As part of this, we’re offering a 50% discount in exchange for being featured in our success showcase.
You’ll get the full SMART experience — from SEO to mobile design to lead capture tools, all built in under 10 days.
Want to see what your new site could look like?
We’ll create a free homepage preview for you, with no strings attached and no pressure. Just clarity.
Ready to Fix Your Website?
Don’t let D.W.S hold you back any longer.
Let’s build you a site that actually works.
Let’s make your online presence your strongest asset.
